Wednesday, July 15, 2009

GOLD SPOT - The Zing Thing

Gold Spot was a popular orange-flavored soft drink in India until 1993. The brand was owned by Parle, but was sold to Coca-Cola when it re-entered the Indian market in 1993. Gold Spot had a catchy punch line - The Zing Thing.

Gold Spot was withdrawn from the market in order to make space for Coca-Cola's Fanta brand. However the brand has a good following in the rural areas especially in Maharshatra, to keep the brand alive, Gold Spot is sold as a soda in these markets.
The Los Angeles based band Goldspot is named after this fuzzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Goldspot was very popular back in India at the time.

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