Friday, July 24, 2009

Comm Arts

Saraiva Classics book jackets
Packaging, Education

Brazilian agency REX Design developed this contemporary graphic project for the “Clássicos Saraiva” book collection that brings together 24 titles of classic literature masterpieces, adopted by most schools in Brazil. Getting away from the predominant visual code, the agency has created a contemporary identity more connected to a youth-current universe. The starting point was to change teenagers’ perceptions of literature at school, from something not interesting. By playing with vibrant colors and sinuous forms, coupled with caricatures of the respective authors and fluctuating positions of the titles, the flexible structure makes each book a unique object.

Gustavo Piqueira, creative director Gustavo Piqueira/Samia Jacintho, designers Thais Guerra/Camile Leão, assistant designers

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