Wednesday, August 4, 2010

Photographing in Rawalpindi | Ferenc Berko

The photo as it appeared in Life magazine, Mar 22, 1954

the text:
“While passing through the bazaar at Rawalpindi, last stop on his trip from Bombay to Kashmir, India, Photographer Ferenc Berko glimpsed the shop front window shown above. Since all perceptive photographers cut their eyeteeth on the unusual, Berko risked missing his bus to rush back for a second look. He discovered the huge red-and-white grins were not gigantic elephant traps but merely papier-mache blow-ups put there to lure bazaar customers into buying normal-sized dental plates within. Photographer Berko snapped the store teeth, got back to the bus station just by the skin of his own.

1 comment:

The Kid said...

he he!

Very innovative display :)

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